Later it was recognised that it needed to be formalised into an institution, to fully function, as it should. It has been part of a major evangelistic campaign and has been instrumental in broadcasting these messages live on the Hope Channel.
SIDmedia is intentional about developing creative content in areas of Adventist music, children and youth, health, family and preaching which will excite viewers about Bible Truth, and that will create a curiosity to study scripture and introduce them to the saving grace of the Savior.