The Publishing Ministry of the Seventh-day Adventist Church exists to proclaim, through print media the Gospel of Hope to the whole world in this generation.
To uplift and dignify people through better living-physically, socially and spiritually-thus preparing them for the world to come.
To encourage and equip each individual to share the good news of Jesus and His second coming.
To strengthen personal faith through the spiritual nurture that comes from sharing the light with others.
To re-educate church members concerning literature evangelism.
To activate student literature evangelism programs where they currently do not exist and to encourage programs already in place.
To develop future publishing leaders.
To establish new literature ministry seminaries.
To establish a presence on the internet and incorporate new marketing strategies.
To encourage total involvement of church members in literature evangelism.
To strengthen denominational publishing house.
To promote the mass production and circulation of the Spirit of Prophecy books.